/RUHCO ANIMATION
Brand oriented Animation video for the RuchCo.
CREDITS
Client - RuhCo
Concept Development - Rattan Rihal
Animation - Rattan Rihal
Storyboarding - Rattan Rihal
Art Direction - Rattan Rihal
Year
- 2022
GOALS
Creating a animated sequence which could embrace and communicate the ideologies and identity. The sequence is going to be shown at the brand's website home page as a way of introducing the values of the brand to those who come across the website.
TIMELINE
IDEATION
3 Days
STORYBOARDING
5 Days
FINAL VIDEO
7 Days
FINAL ANIMATION
CONCEPT
The orange essence in the logo of RuhCo represent threads and essence that connect the Ruh to Co for an individual. For the animation we took the concept of those essence and threads working in harmony to portray how RuhCo helps in developing skills and leadership in the individuals and shape their leadership. Hence, a thread is used to bring emphasis towards how each individual in the video work towards their skill.
RUHCO
RuhCo is a leadership development and consultancy brand which focuses on developing and connecting the Ruh - Soul and Co - invokes company.
WEBSITE VIEW
The Website is live and
be free to browse through it
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